Brochure - TOUCH Advertising

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Brochure

What is a Brochure?

A Brochure can have specifications similar to a flyer, but a brochure almost always has printing on both sides. And unlike a flyer which is usually left flat, a brochure contains folds that create multiple panels or pages of information, such as a simple C-fold or the more creative double gatefold. Brochures can also be created from multiple sheets bound together. Sometimes smaller, simpler brochures are referred to as pamphlets.

And whereas a flyer is generally A4, brochures are offered in a variety of standard or custom sizes. The pages of a brochure are generally of a heavier paper weight. This is done not just to enhance the perception of quality but also because a brochure is designed to be more durable since it is kept around and referred to. Also, any quality brochure is printed in full color and has some type of sheen from a UV or Aqueous coating.

Brochures are generally not distributed as freely as flyers. Usually brochures are distributed by salespeople only after some initial interest is shown by a potential customer. This is because more money is typically invested in a brochure than in a flyer. A brochure must be of top quality since its job is to help showcase a product, highlight a service or promote a company. When making a purchase decision, your customers will compare the quality of your promotional literature to those of your competitors so brochure printing should not be skimped on.

Please do not underestimate the importance of using high quality artwork! Remember, printing brochures is a very effective marketing tool. If you need your brochures designing then we can help. START NOW